BJ Fischer presents Resilient5 as keynote address to PRSA East Central District.

The primary reality of history is uncertainty, turbulence, chaos,” says Jim Collins. “As Edward T. O’Donnell, a history professor, puts it, ‘history is the study of surprises.’ So, I actually feel we’re heading into what is more normal, rather than what is less normal. In some various form, this level of uncertainty is more likely—nobody can say with certainty—to characterize the rest of our lives than not.
— Chief Executive

If you feel like today’s world is more chaotic and unpredictable than it was before, that’s because it is.

Our Answer: Build resilient brands.

Where best-in-class stakeholder communication replaces traditional crisis preparation and crisis planning.

 
 
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