Research by Edelman shows that the public is watching brands closely during Coronavirus, with implications on the brand's health as it relates to consumers, the media, employees and prospective employees. Communicators and their leaders need to be at their best.

There is a time when events will call on us to be our very best.

Can changing one word impact how we approach a task?

Data showed the impact of COVID communications on people’s level of concern.

The real question. How could this happen?