• We have tough conversations coming up

• I’m afraid we are vulnerable to a crisis

• We need to find a way to differentiate ourselves

• We are struggling to change

• We need to change people's view of us

• Our industry is forcing us to change

• We are losing people, quitting or not

• Messaging & Differentiation:

  • "We need to clarify what makes us different from our competitors."

  • "Our messaging feels inconsistent across different channels."

  • "How do we explain our value proposition more effectively?"

  • "We're struggling to articulate why customers should choose us."

  Whitepaper & Content Development:

  • "We need thought leadership content to establish our expertise."

  • "How can we showcase our industry knowledge in a compelling format?"

  • "We have great data but need help turning it into a shareable resource."

  Social Content:

  • "Our social media presence lacks strategy and engagement."

  • "We need help creating a content calendar that resonates with our audience."

  • "How can we build a stronger community around our brand on social platforms?"

  Cause-Related Marketing:

  • "We want to align our brand with a social cause that matters to our audience."

  • "How can we authentically support a cause while building our brand?"

  • "We need help developing a purpose-driven campaign."

  Media Relations:

  • "How do we get more media coverage for our company?"

  • "We need help handling an upcoming press announcement."

  • "We want to build relationships with key industry journalists."

  Community & Stakeholder Relations:

  • "We're expanding into a new community and need to build local relationships."

  • "How can we better engage with our key stakeholders?"

  • "We need to improve our community outreach efforts."

  ESG & Environmental:

  • "We need help communicating our sustainability initiatives."

  • "How do we develop an ESG report that resonates with investors?"

  • "We want to showcase our environmental commitments effectively."

  Issue Management & Public Affairs:

  • "We're facing a regulatory challenge in our industry."

  • "How do we respond to this emerging public policy issue?"

  • "We need help navigating a sensitive public relations situation."

  • "We're concerned about potential reputational risks with this situation."

  These cues indicate when your expertise would be valuable in helping organizations communicate more effectively and strategically across various contexts.

Strategy by Fischer

(419) 407-6372

bj@strategybyfischer.com

strategybyfischer.com